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Research papers

How we became curators of cool

In this paper we deep dive into this continuous research cycle and its methodology using a specific target group as an example: The Tumblr-Generation. This young creative vanguard is arguably the most influential target group at the moment. Our paper...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Els Dragt, Pernille Kok-Jensen
Company: MARE
November 18, 2015
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Citation

Dragt and Kok-Jensen (2015a, November 18). How we became curators of cool. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-we-became-curators-of-cool